ABOUT US
At Novalux, we do what we do because we are truly passionate about it. We love this business and firmly believe that great service can completely transform a client’s experience. Our story and our purpose are rooted in a genuine desire to always give our best—to operate with excellence, honesty, and a human-centered approach that truly makes a difference.
We strongly believe that real value lies in people. Every client and every business that trusts us matters deeply to us, which is why we focus on building close, solid, and long-lasting relationships that go far beyond a simple commercial transaction. We want our clients to feel supported, confident that they are not alone and that they have a team standing with them every step of the way.
That is why our brand is not only remembered—it is felt and carried in the heart.
Our Mission
Our mission is to provide peace of mind to our clients through a safe, efficient, and high-quality produce transportation service, built on personalized attention and constant shipment monitoring.
From the moment we receive an order—regardless of volume—we initiate a complete oversight process: we review quality at origin, ensure proper handling, maintain correct temperature, and supervise every stage of the journey through final delivery.
Our goal is simple yet powerful: for our clients to rest easy, knowing their product is in good hands.
Our Vision
Our vision is to become a leading company in produce transportation and handling, recognized not only for the efficiency and quality of our services, but also for the human approach, trust, and peace of mind we provide to every client.
We aspire to grow in a solid, responsible, and sustainable way, building long-term partnerships with clients and carriers who share our values of honesty, commitment, and excellence. We aim to be the first choice for those seeking real solutions, personalized attention, and a team that genuinely gets involved.
We envision a future where Novalux continues to innovate, strengthen its processes, and expand its reach—without ever losing the essence that defines us: solving problems, protecting our clients’ investments, and caring for every shipment as if it were our own.
Our dream is for Novalux to be synonymous with trust, support, and peace of mind—a company that leaves a positive mark on people, businesses, and the industry, proving that it is possible to grow by doing things right, with professionalism and with heart.
How We Work & What Sets Us Apart
At Novalux, we set ourselves apart by working exclusively with the best carriers in each region—honest, responsible, and committed professionals who take pride in their work and understand that every load represents someone else’s effort and livelihood. Together, we form a strong and reliable team focused on treating every shipment as if it were our own.
And when things don’t go as planned, that’s where we truly make the difference. If a product is rejected, we don’t step away—we step in. We actively pursue real, pressure-free solutions such as certified warehouse storage, re-shipping, re-packing, re-labeling, generation of new documentation, donation options, or even finding new buyers. Our commitment is to protect our clients’ investment and help them complete their sale.
At Novalux, we solve, recover, and secure. We operate under one simple principle: treat our clients and carriers the way we would want to be treated ourselves. Because our purpose goes beyond transportation—it’s about solving problems, protecting what matters, and making life easier for everyone who trusts us. That is what inspires us every day and what truly sets us apart.
Our History
For over 15 years, we have had the privilege of witnessing firsthand the challenges and evolution of the produce industry. Throughout this time, we have seen how market demands, food safety regulations, and logistical complexities have continued to grow and transform the way produce is moved and handled.
These changes have shaped our experience and strengthened our ability to adapt quickly—not only to an ever-changing regulatory environment, but more importantly, to the real needs of our clients. Each challenge has pushed us to improve our processes, refine our standards, and deepen our understanding of what truly matters in produce logistics.
Our history is built on learning, resilience, and constant improvement. It is this journey that allows us today to offer reliable solutions, personalized service, and the confidence our clients need to move their product safely and successfully. What we do is not improvised—it is the result of years of experience, dedication, and commitment to doing things the right way.
